4 Ways to lower the chances of your app getting uninstalled
Customer retention is one of the biggest challenge that the mobile app industry has been facing since its inception. The same reason has brought user retention in the mobile strategy of many companies.
A recent survey by Mozshowed that the retention percent is highest in 0 to 3 months, which then goes down to 24% in the third month, 14% in sixth, down to 7% in its 9th month and then finally settle at 4% retention rate by the end of 12 months.
App retention is the one factor that single handedlyaffects not just businesses’ monetization but also the chance of gaining business prospects. So whether you are making the app yourself or taking the help of app development companies, you will have to understand that users are obligated to keep the app with them, they can uninstall it the second it stops giving them any value. This article will talk about the various ways of retaining users on your app till they have achieved their life time value (LTV). Keep reading…
The first step that goes intoretaining customers on your appis to know at what stage they are leaving from. There are a number of analytics packages that are offered by companies like – Google, Kontagent, New Relic, and Flurry, etc. where you can create a series of events to track the actions taken by the user. This process will tell highlight both the populated areas and the ones people exit from.
Now that you know where to look to get the customer data, here are some ways to remove those exit points and give more reasons for the users to stay all the while reducing the bounce rate on your app.
- Bothersome Notifications
While it is true that the app gains access to users’ notification setting, but it is also true that receiving 5 – 6 notifications in the span of an hour is as irritating as it can be for the users.
In fact, getting impossible numbers of notifications in a day can be one of the major reasons behind uninstallation.
The Solution: Give users the option to mute the notification.
- Multi step registration process
If yours is not a banking or security app, make the registration process simple. Thereare some apps that ask the users to register on their mobile and then verify through their email address, their phone number, and even their social profiles.
A lengthy registration cum verification process can be another major turn off for the users pushing them towards uninstallation.
The Solution: Keep the process easy. Gather social profile data when the user is old on the app.
- Apps that get stuck
It is very common for an app to freeze at one point and then take seconds and sometimes even minutes to restore. While some users would wait for the app to reload a few times, the majority would uninstall it after three repeated instances.
The Solution: Fix the bugs the second you realize that the app is freezing
- Continuous reminder to rate the app
The most annoying part of an app experience is the continuous reminder to rate the app on the store. Even after rating the app, the users are prompted to do it again, an event which can be very bothersome.
The Solution: Ask for ratings in the most subtle way as possible. Place the rate icon in the app’s overflow menu and stop it from poppingup every hour.
While these are just four ways that can save a considerable amount of uninstallations, factors like UX/UI and the usefulness of the app also plays a major role in the life of an app on the users’ phone.
The mantra of retaining users is to create relationship with the users and have humane interactions with them so that they attach a personality to the app and understand, support you when you make mistakes.
Tripti writes for ChromeInfotech, a leading mobile app development company. After having written for real estate, career, and relationships, she is now looking to understand the nitty gritty of the world’s fastest evolving industry